Staffing

Bolay Fresh promotes CMO

Provided

March 29, 2023

Wellington, Florida-based Bolay Fresh Bold Kitchen has promoted Daly Kay Reback to director of marketing.

Reback, who had been serving as the local marketing director, has been with the brand since 2017 and assisted in opening each of its nearly 30 locations.

"Daly Kay was the obvious choice to lead our marketing team," Chris Gannon, Bolay co-founder and CEO, said in a company press release. "She has been instrumental in realizing our vision of redefining the restaurant experience, and she knows the brand inside-out. We're excited to see where she takes us in her accelerated role."

Reback now leads Bolay's digital paid advertising campaigns on various platforms, develops content to inform customers about the brand's offerings, sources influencers to promote its products, and leverages social media channels to reach new audiences. She oversees the design team on creative work and manages the public relations agencies surrounding Bolay's new locations. She also supports new restaurant openings, drawing on her skills in researching guest sentiment and launching new culinary products.

"I'm thrilled to lead the marketing strategy for Bolay, to make more consumers aware of the healthy and craveable choices we offer with the bold, fresh flavors of our highly customizable menu," Reback said in the release. "From the day I joined the front line at our first location seven years ago, I 've been proud to be part of this team and its mission to inspire others to live boldly through the power of fresh food."