STRATEGIC PARTNERS
March 1, 2018
Bo Jackson knows Pork & Mindy's. Jackson, known as one of the world's greatest athletes and also star of a Nike ad campaign in the late '80s and early '90s centered around "Bo Knows," is also an avid cook and food connoisseur, and is now an equity partner of Pork & Mindy's, according to a company press release.
"I am thrilled to work with Chef Jeff Mauro, Kevin Corsello and their entire team. In order to have a solid game plan, you must have a championship-caliber team," Vincent "Bo" Jackson, CEO of VEJ Holdings LLC, said in the release. "We are excited that we found a partner that is ideally suited to help us co-create products that are specific to the Bo Jackson brand but also with a Pork & Mindy's twist."
Pork & Mindy's is launching "Pig Candy", a candied-bacon dusted in brown sugar & slow smoked and will design a uniquely packaged Bo Jackson Signature Foods, Pig Candy collection line.
"This collaborative partnership proves that we are in this to win it. I have great trust in this cooperation and look forward to our future success together," said Jackson.
Pig Candy will be available at all Mariano's locations across Chicagoland and is expanding nationwide. Bacon and healthy snack lovers will have a choice of Pig Candy's Original and Sweet Heat flavors. Both are fully cooked and ready to eat, 100-percent all natural, and free of hormones and antibiotics, according to the release.
"This unique snack is a combination of everything we love. It's salty, sweet, versatile, and incredibly delicious," said co-founder and Executive Chef Jeff Mauro. "Most importantly, it's a healthier alternative to some of the options available today. The world is ready for better quality food that they can take anywhere."
Pork & Mindy's is a BBQ concept led by founder Kevin Corsello and Executive Chef and Food Network star, Jeff Mauro. In addition to its Wicker Park flagship location in Chicago, the concept is expanding nationwide, with plans to open 50 locations by 2020. The brand also has a line of signature BBQ sauces including Sweet Sauce, Sweet Heat Sauce, and Mustard Sauce, available at select Midwest retailers and online.
