Payments

Bluestone Lane offers mobile app for ordering

Provided

August 3, 2021

Bluestone Lane, an Australian-inspired specialty coffee roaster and café chain, recently launched a proprietary mobile app, offering dine-in ordering, native delivery and order-ahead through a single app, according to a company press release.

The app, designed and built by Bluestone Lane, allows the chain to push out personalized communications to locals about loyalty program rewards and special offers. All three ordering modalities earn rewards for purchases that can be redeemed through the app.

App-based digital payments make up over 90% of Bluestone Lane's business, according to the release. To enable dine-in contactless ordering, the brand partnered with Olo, a cloud-based e-commerce platform supporting other fast casuals such as Sweetgreen and Shake Shack.

"At Bluestone Lane, we are at the forefront of technology and how it can be used to enhance the customer experience and operational flow through customization, loyalty rewards and accurate, efficient orders and delivery," Nick Stone, founder and CEO, Bluestone Lane said in the release.. "We're always striving to seamlessly integrate our coffee and cafe experience into the everyday routines of our locals by providing a variety of convenient options to order and enjoy our delicious offerings through a simple swipe."

The Bluestone Lane app has more than 350,000 current users and reached more than 150,000 downloads in its first three months. The robust loyalty program includes a free beverage for downloading the app, and rewards and exclusive offerings at a variety of tiered status levels.

"We're proud to bring to market the first app that allows customers to utilize mobile ordering when dining-in," Liam Farrow, vice president of digital, Bluestone Lane said in the release. "Widespread download and adoption of our first generation loyalty app provided data insights that inspired us to go deeper into app-based ordering in response to trends in customer purchasing habits."

Bluestone Lane, founded in New York, operates 51 coffee shops in the U.S. and Canada. The brand plans to grow to 65 locations by the end of summer 2021.