Marketing

Blaze Pizza serving up nostalgia with full-size Crunch bars

Provided

October 15, 2020

In a nod to the nostalgic days of trick-or-treating when kids went in search of the house giving out the full-size candy bar, Blaze Pizza has teamed up with Crunch to give customers quite the treat. On Oct. 31, anyone visiting Blaze locations and says, "Trick or Treat," will receive a free full-size Crunch bar — no purchase required — according to a company press release.

"Every year, we all get a thrill when we visit the house that gives out the full-sized bars, which is why we're excited to be partnering with Blaze to recreate that experience," Silvia Borla, vice president of marketing for Ferrero Chocolate Brands, the company that owns Crunch as well as Butterfinger, Baby Ruth and Raisinets, said in the press release. "While life might be a little complicated right now, the delicious and unique combination of 100% real milk chocolate and crispy rice of a Crunch bar simply provides an uplifting moment to make our Halloween even more special."

Blaze locations will offer 350 free Crunch bars, one per person. The curbside and carry-out promotion will begin at 4 p.m. and continue while supplies last. All Blaze restaurants and team members are following strict COVID-19 protocols, CDC guidelines, social distancing rules and PPE usage to ensure a safe experience this Halloween, as well as every other day of the year, Vincent Szwajkowski, Blaze Pizza CMO, said in the release.

"While trick-or-treating might look a little different this year, we are excited to be able to provide everyone some extra fun at our restaurants on October 31," he said.

For those unable to visit a Blaze location on Halloween, Crunch single bars are available nationwide for $1.19 at retail, grocery, drug and convenience stores. For more information, visit www.CrunchBar.com.

Blaze Pizza operates more than 345 restaurants in 41 states and six countries.