Food & Beverage

Blaze Pizza, Mici launch DIY kits

Blaze Pizza's new DIY kits come in three sizes. (photo provided)

April 29, 2020

Two U.S. pizza chains said this week that they launched pizza make-at-home kits to meet customers where they are as stay-at-home orders continue for most the the nation. The 300-plus-location Blaze Pizza is offering three sizes of kits, while Mici's said its "Homemade Pizza Kits" are designed to be anything from a family activity to a homeschool culinary arts class, according to a pair of news releases.

Mici co-founder, Kim Miceli, is a former educator and dived right into the chance to don her "teacher hat" and create some at home pizza-related educational resources for its kits. Aside from an online pizza tutorial featuring the brand's co-founder, Jeff Miceli and his sons, the kits offer customers who upload their creatons to the brand's  Facebook Page a coupon code for a free small gelato. 

The Colorado-based brand has six locations in the state. 

Meanwhile, at Blaze Pizza, the brand's new DIY Pizza Kits offer customers all the pre-measured ingredients needed to pull together one of the brand's pies outside of the its pie-producing restaurants. In fact, Blaze is pledging that these kits can even work for those of us who are "cooking-challenged," with foolproof fresh dough and other ingredients, a news release said. 

Kits can be picked up or delivery by ordering through the brand's app or online. There's even a how-to video available to customers online. Three kits are offered, including a single pie at $8.95, double at $14.95 and family kit containing the ingredients for four pies at $18.95. 

Blaze Pizza is based in Pasadena, California. It was founded nine years ago by the couple behind Wetzel's Pretzels, Elise and Rick Wetzel.