Franchising

Black Seed Bagels opening 9th NYC location

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July 7, 2022

Black Seed Bagels has opened its ninth shop in NYC, located at 252 Schermerhorn St., in Boerum Hill.

The 700-square-foot store features an ordering counter, a pick-up area with a separate entrance from Bond Street, three eat-in counters with indoor seating for 17 people and a dedicated merchandise area. There is also an entrance from the Ace Hotel lobby. The northwest-facing storefront has tall windows that bring bright light into the space, easily blending into the aesthetic of the hotel's wooden and concrete exterior, according to a company press release. The shop's interior is accented with warmly hued walnut wood, white subway tile, plaster walls, concrete floors, ribbed glass, custom shelves and fixtures, linear pendant lamps and round sconces. This is the third location designed by Rebecca Cohen-Scharfman, who also oversaw the creation of the Chelsea Market and Williamsburg shops.

​​Black Seed uses a hybrid of NYC and Montreal baking techniques to create its bagels. Proprietors Noah Bernamoff, Matt Kliegman and James Beard award-nominated chef Dianna Daoheung co-founded Black Seed in 2014, opening the first shop in Nolita. Since then, Black Seed has expanded to Battery Park, the East Village, NoMad, Rock Center, Chelsea (reopening late summer 2022), Bushwick and Williamsburg. Later this year, Black Seed will open its 10th and 11th locations in midtown at 200 Park Ave., and 630 Lexington Ave.

Black Seed encourages customers to order via its platform (order.blackseedbagels.com) and app to receive loyalty perks and discounts.