News

Biscuitville Fresh Southern names new president

Biscuitville Fresh Southern has hired Jim Metevier as president. He will work with CEO Burney Jennings to grow sales and tap new audiences.

September 17, 2015

Biscuitville Fresh Southern has hired Jim Metevier as its new president. He will work with CEO Burney Jennings to grow sales and reach new audiences, according to a company press release.

"We’re thrilled to welcome Jim aboard during this exciting period of growth for Biscuitville," Jennings said. "His extensive experience building a high-performance company and strong track record of success will add depth to our team and position Biscuitville for an even brighter future. I look forward to working with Jim."

It is an opportune time for Metevier to join Biscuitville, said Jennings, because the company has experienced 16 consecutive quarters of same-store sales growth among its family of 54 restaurants, and this fiscal year sales are estimated to hit a record $67 million. The recent addition of the company’s new lunch menu to many of its restaurants, coupled with Biscuitville’s expanded use of fresh, locally sourced ingredients and key operational improvements, set the company on a trajectory of unprecedented growth the last several years.

As president, Metevier will focus on maintaining Biscuitville Fresh Southern’s leadership position in the fast casual marketplace and spearheading the company’s strategic business development, Jennings said. These growth initiatives include the addition of new restaurants, facility renovations, a company-wide rollout of its new lunch menu, operations and infrastructure improvements, and the addition of more staff to support new restaurant expansion.

Before joining Biscuitville Fresh Southern, Metevier worked for Yum! Brands for 22 years. As territory general manager of the eastern U.S. at KFC, Metevier led the turnaround of 1,000 stores bringing the region to No. 1 in the system. This accomplishment, coupled with a successful launch of a series of initiatives which significantly improved system performance, earned Metevier a promotion to KFC’s chief operations officer in 2011. Metevier held that position for two years, before his last role as chief restaurant excellence officer, according to the release.