Franchising

Biscuit Belly signs 2 multi-unit deals

Provided

May 20, 2021

Louisville-based Biscuit Belly has signed two multi-unit development agreements to franchise 10 locations in Kentucky, Tennesee and Alabama, according to a company press release.

Jay and Kelly Shoffner, who own 34 KFC and 10 Long John Silver's stores, will open six Biscuit Belly stores in Lexington, Kentucky and Knoxville, Tennesee. Their first location will open in mid-September with two additional local restaurants opening in winter 2022. Three Knoxville locations are slated to open in fall 2022 and winter 2023.

"My daughters are based in Louisville and they raved about the Biscuit Belly Concept, so when I heard the news that the brand was now franchising, we jumped at the chance to partner with one of the most craveable fast-casual concepts on the market," Jay Shoffner, owner of JRS Restaurant Corporation and Corbin Restaurants Inc., said in the release.

Power Brands Hospitality Group, which owns more than 30 restaurants, spas and hotel investments, will open two Biscuit Belly stores in Huntsville and two in Birmingham, Alabama.

"We make our investment decisions when we have firm and authentic conviction in the team and business and Biscuit Belly has completely exceeded our expectations," Kumar Patel, partner of PBHG, said in the release. "For being such a young brand, we were blown away by the level of professionalism, experience, and attention to detail that Chad and Lauren bring to the table."

Chad and Lauren Coulter, alongside partners Chuck Schnatter and Chef Tavis Rockwell, founded Biscuit Belly in 2019 and operate three locations in Louisville with plans for 10 corporate locations by the end of 2022.