Franchising

Biscuit Belly inks deal for North Carolina, Virginia

Provided

June 28, 2023

Biscuit Belly, a Kentucky-based brunch brand, is partnering with DGB, a venture group consisting of people with backgrounds in multi-unit development, in Norfolk and Chesapeake, Virginia and Raleigh, North Carolina.

"Biscuit Belly has perfected the brunch experience," Chuck Schnatter, member of DGB and co-founder of Biscuit Belly, said in a company press release. "In addition to having a delicious menu with southern flair, the concept has streamlined operations to be efficient for both the customer and franchise partners. We knew we wanted to pick cities with vibrant food scenes and thriving economies. While there is still a lot of white space for opening Biscuit Belly locations, we felt that Raleigh and Virginia would be the perfect areas to begin our journey with the brand."

DGB opened its first of four locations in May in Chesapeake, Virginia. By year's end, the group will open a second at the Railyard development in Norfolk and a third in Raleigh. Biscuit Belly expects the total number of restaurants open will double by the end of this year

"Our partnership with DGB is a great step in helping to expand Biscuit Belly's reach," Chad Coulter, founder and CEO of Biscuit Belly, said in the release. "Our market partner, Clint Umphrey, has been doing an incredible job upholding the brand standards of Biscuit Belly and building an amazing team who are eager for growth in the Virginia and North Carolina markets."

Umphrey previously served as director of operations for Velvet Taco and was a managing partner at Texas Roadhouse.

Founded in 2019, and franchising since 2020, Biscuit Belly has nine locations in Kentucky, Georgia, Alabama, Virginia and Indiana.