Franchising

Biscuit Belly focusing on Georgia, Alabama

Provided

August 30, 2022

Biscuit Belly, a Kentucky-based brunch restaurant founded in 2019, is continuing its national expansion through franchising, with developments in the Georgia and Alabama markets.

"Our love for a great brunch and Southern flavors is what started the dream of Biscuit Belly" Co-Founder Lauren Coulter, director of franchising and development, said in a company press release. "My husband (Chad) and I loved being able to connect with our family and friends over brunch. It was a moment for us to relax and catch up with each other over a meal and a few drinks, but we felt like we could never find a spot that felt like home. We decided to create our own brunch restaurant that brought our love of Southern staples together with an experience that was warm, welcoming and consistent — and that's what we've created with Biscuit Belly."

With plans to have at least seven locations open by the end of 2022, Biscuit Belly's goal is to have 15 additional locations in development by the end of the year.

"Biscuit Belly is serving up more than just delicious Southern cooking to brunch lovers, we provide a place for people to come together and create memories over a delicious meal in a 'craft causal' setting," Chad Coulter said in the release. "We believe in true Southern hospitality and providing a space where everyone feels welcomed and leaves our restaurant eager to come back for more. We are thrilled with the quick momentum we have seen in our brand's national expansion as we break into new markets and are excited to find franchisees that share our passion to bring a better brunch experience to communities throughout America."

Biscuit Belly has five locations open and 20 additional locations in development. Including the franchise fee, the initial investment for a Biscuit Belly is between $697,000 to $1,102,000.