News

Billy Sims taps former Bennigan's exec for VP gig

May 24, 2016

Billy Sims BBQ has named Jennifer Gamble as the brand's VP of Marketing. Gamble served as VP of Marketing for Dallas-based Bennigan’s Franchising Company, where she was instrumental in rebuilding the iconic casual dining brand, according to a company press release. She developed and executed the international chain's marketing strategy, directed the design and rollout of new menus, oversaw multiple outside agencies and worked directly with each of the chain's franchisees on grand openings and local store marketing plans. 

Prior to joining Bennigan's in 2005, Gamble served in key marketing positions at YUM! Brands' Pizza Hut subsidiary and FASTSIGNS International.

"Finding the right fit in a marketing vice president is critical to fostering brand consistency and efficacy throughout our franchisee network,” said Jeff Jackson. president of Billy Sims BBQ. "We are amidst a trajectory and are seeking an individual who can mastermind all our moving marketing parts and people. I believe we’ve found just that in Jennifer. We’re excited to have her on board."