Franchising

Billy Sims expanding burger joint

Provided

October 27, 2021

Heisman Trophy winner and barbecue restaurateur Billy Sims is tackling the burger business, opening Billy Sims Burger at 1941 S. Yale Ave., in Tulsa, according to a company press release.

Sims debuted a test location last year in Midwest City and is ready to expand the concept featuring Angus beef burgers served on potato buns with a secret Sims Sauce. Chicken lovers may choose a breaded chicken sandwich with pickles, lettuce and herb mayo. Guests can also add fries, cheese curds or loaded fries to their order as well as dessert. Options include a variety of shake flavors or Billy's Famous Shake & Cake, a slice of triple chocolate cake blended into a chocolate or vanilla shake.

"We've worked hard perfecting the menu to create an old-fashioned burger and shake place but with a modern spin," Jeff Jackson, co-founder and CEO of Billy Sims Burger, said in the release. "Every order is made fresh with premium ingredients with a focus on the food being delicious every single time. We think Billy Sims Burger rivals any of the fast-casual burger competitors out there."

Billy Sims first entered the restaurant business over 15 years ago when he opened the first Billy Sims BBQ. It now has over 40 units.