News

BigHoller mines POS systems for marketing purposes

August 30, 2010

The BigHoller brand has unveiled a product that will allow a third-party marketing company to crunch data from POS systems: BigHollerMarketConnect now enables increased customer marketing capabilities via post-sales data sharing.

This new product was inspired by another successful integration tool, BigHollerPOSConnect. With BigHollerPOSConnect, according to a company statement, menus and orders from online ordering are exported out in a standardized format readable by virtually any POS system. This process allows compatibility to any POS and provides an option for customers looking to merge their online sales with their in-store POS.

BigHoller's BigHollerMarketConnect does with post-sales data what BigHollerPOSConnect does with pre-sales data. By exporting out this information in a standardized form, any marketing software or marketing company can have complete detailed data for tracking, analysis, and marketing efforts.

BigHoller's product is available to all BigHoller customers and any third party marketing solutions firm wanting to include online ordering as part of its sales and marketing strategy.