Franchising

Big Chicken digs Texas

Provided

November 17, 2022

Big Chicken, founded by Hall of Famer Shaquille O'Neal, has signed a deal with Crumbl Cookies franchisee Jace Mattinson to open locations ni Killeen, Waco and College Station, Texas.

"With its rapid expansion, Big Chicken is making a major splash in the fast casual restaurant space, and I knew that now was the time to get in on the action," Mattinson said in a company press release. "It's a fantastic brand with an awesome product, plus, the team is incredible to work with. I can't wait to bring Big Chicken's BIG flavors, BIG food and BIG fun to central and eastern Texas."

In addition to his background in the restaurant and franchise industries, Mattinson has also held executive financial roles with multiple companies, giving him crucial insight into managing the back-end of his Big Chicken business, according to Big Chicken CEO Josh Halpern.

"Jace's success and background in franchise ownership with fast-growth emerging brands makes him the perfect fit for Big Chicken," he said in the release. "We're thrilled to expand the brand's growing presence in Killeen, Waco and College Station. As always, let's go BIG, Texas!"

The restaurants in Killeen, Waco and College Station will add to the 200-plus locations in development nationwide for the brand.