Technology

Big Chicken accelerating digital growth with Figure 8

Photo: Big Chicken

March 31, 2025

Big Chicken, founded by Shaquille O'Neal, is taking its full-court press to the digital space through a partnership with Figure 8, a digital transformation agency that has overhauled Big Chicken's onboarding process for digital channels at all existing locations. Every new restaurant location will launch with a fully realized digital activation, supporting Big Chicken's growth plans while ensuring consistency and speed across the brand's 40+ traditional and non-traditional locations.

In less than eight months from the start of the partnership with Figure 8, digital sales grew from 11% to more than 23% of total sales, said Josh Halpern, CEO of Big Chicken.

"With Figure 8 in our corner, we're optimizing our operations to help us scale faster and smarter," he said in a company press release. "Their expertise ensures that we're delivering BIG Smiles for all our guests right from the start," said. "Together, we're building a more adaptable digital strategy that positions Big Chicken for long-term success."

Big Chicken's bold vision and rapid growth require digital systems that don't just keep up, but help lead the way, said Jodi Bernhard, CEO of Figure 8.

"We're proud to partner with such an ambitious, high-growth brand on their path to digital excellence," Bernhard said in the release.