News

Big Boy to open fast casual concept

June 28, 2010

The Big Boy burger chain is looking to open a fast casual version - trendily dubbed @burger - in mid-July, according to BurgerBusiness.com.

 CEO Keith Sirois says there's still uncharted territory in the fast casual burger world, and he plans to fill that “whitespace.”

 From the story:

 “There are a lot of fast-casual hamburger restaurants coming up, but many of them are throwbacks to ‘50s diners in style. We’ll be nicer.”

...

Sirois says @burger will differ from those concepts and differ from Big Boy. Nothing in the new restaurant will signal its connection to Big Boy. It will be a “high-quality, comfortable environment where adults can eat and socialize.”