News

B.Good partnering with FoodCorps

Provided

November 19, 2019

Boston-based B.Good has joined 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving. The restaurant chain will focus its charitable efforts on the areas of local food, youth empowerment and sustainability, according to a company press relesae.

Doing good and giving back to local communities has been a key part of the brand's mission since its inception in 2003, according to Brent Feldman, B.Good's CMO.

"At B.Good, our mission is to make guests feel good and inspire goodness in every sense of the word, which goes beyond the four walls of our restaurants," he said in the release. "Driving positive social and environmental impact is part of our DNA, and we're thrilled to partner with organizations like 1% for the Planet, FoodCorps and our network of local organizations to continue delivering on this commitment in a way that's not only authentic and impactful, but also scalable as we enter new markets."

As part of becoming a 1% for the Planet member, the chain will partner with FoodCorps and donate 1% of app sales annually to the organization, which connects children with healthy food at school. More specifically, the partnership will help provide funding for Sprout Scouts, a kid's club for elementary-aged students that teaches them how to grow, prepare and eat healthy food. In 2019, FoodCorps hosted more than 120 clubs and reached 1,800 students in Sprout Scouts clubs across the organization's footprint.

"Hands-on food education programming, like Sprout Scouts, that gets kids excited to learn about healthy food is a great first step in helping them fall in love with it and, ultimately, make good eating decisions every day," Zeke Smith, VP of programs at FoodCorps, said in the release. "With the support of our likeminded partners at B.GOOD, we're sharing experiential food education with diverse communities across the country."

B.Good will also give consumers the opportunity to donate $1 to FoodCorps directly — either in-store or through a donation feature on the app. Lastly, it will will match all $1 customer donations to FoodCorps on Giving Tuesday, which is Dec. 3. For each $1 donation made between Dec. 3 and Dec. 31, guests will receive a coupon for a free side, shake or smoothie.