News

Bennigan's 'gets its green on'

September 11, 2012

Bennigan's Franchising Company can't wait for St. Paddy's Day 2013, so it is gearing up for the holiday with "1/2 Way to St. Paddy's Day" parties on or around Sept. 17. More celebrations will occur on the 17th of each month (October-February) with drink and food specials, live music, green beer and giveaways, according to a company press release.

"Our Irish Hospitality isn't just a once a year thing, so 'getting our green' on with a celebration of our legendary food and drinks every month is a win-win for our guests and our restaurant teams," said Paul Mangiamele, Bennigan's president and CEO.

Throughout September, the restaurants will also give customers countdown coupons worth 25 percent off food purchases on the 17th of each month.

"We're going to keep the excitement building through February, then gear up for the big day with the biggest party anyone has ever seen," Mangiamele said.

While closing in on nearly 100 restaurants, the company is progressively building upon the resurgence of the brand with improvements introduced after Mangiamele took over as chief executive in May 2011.

The overhaul includes menu optimization, increased operational standards, server training and local store marketing pushes, as well as a new prototype that debuted a smaller footprint, updated menus and bar offerings, uniforms, logos and signage.

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