News

Ben & Jerry's relaunches limited Elton John flavor

May 20, 2009

BURLINGTON, Vt. — After launching a one-week, limited edition flavor to recognize Elton John's first trip to Vermont, and to raise money for the Elton John AIDS Foundation (EJAF), Ben & Jerry's has relaunched its Goodbye Yellow Brick Road ice cream flavor.

Fans of Elton John's music and Ben & Jerry's ice cream sent hundreds of e-mails and many more phone calls to Ben & Jerry's Vermont headquarters calling for the return of the popular flavor, which features chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.

A portion of the proceeds from the sales of Goodbye Yellow Brick Road will go to support the Elton John AIDS Foundation.

Food & Beverage