News

Ben & Jerry’s launches ice cream truck in NYC

June 19, 2011

Ben & Jerry’s has launched its Scoop Truck tour in New York City and will be hitting the streets through July 29,attending community and non-profit events. The truck also will help build awareness and raise support for a local food shelf.

Some of the truck’s scheduled stops include Macy’s Fireworks on July 4th, Pridefest, Grand Central Station, the Cake Boss “Line” in Hoboken and visits to NYC fire stations every Friday. New Yorkers can help direct where the truck will go simply by plugging into the tour via Twitter (@BenJerrysTruck) and Facebook (Facebook.com/benjerry).

The truck plans to feature some of this year’s newest flavors and products, as well as a few tried and true classic flavors. The line-up will include:

• Late Night Snack– Vanilla bean ice cream, a salty caramel swirl & fudge covered potato chip clusters.
• Chocolate Chip Cookie Dough – Vanilla ice cream with gobs of chocolate chip cookie dough. This classic flavor, invented by Ben & Jerry’s more than 20 years ago, continues to be a favorite across the globe.
• AmeriCone Dream- Vanilla ice cream with fudge covered waffle cone pieces & a caramel swirl -- a long time pint favorite being served off the truck in minicups for the first time this year.
• Bonnaroo Buzz - Light coffee & malt ice creams with whiskey caramel swirls & English toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and is now available in pints.