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Ben & Jerry's complies with CSPI request

September 27, 2010

The makers of Ben & Jerry's ice cream have agreed to drop "all natural" from its retail label after receiving the request from the Center for Science in the Public Interest.

CSPI said that the "all natural" claim should not be used if products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural.

According to a story on Yahoo! News, Ben & Jerry's no longer wants to battle over the definition of "all natural." The Food and Drug Administration has not defined the term.

A Ben & Jerry's spokesman said the company is not changing any of the ingredients used to makes its premium ice cream and the label change will gradually occur throughout its product line.

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