Franchising

Bellagreen testing carry-out, delivery-only prototype

Provided

July 1, 2021

Bellagreen, a fast casual brand featuring salads, burgers, pasta, tacos, dessert and wine, is testing a carryout and delivery-only prototype in Houston. Opening this summer, at the corner of San Felipe and Post Oaks in the Galleria trade area, the restaurant will accept individual and catering orders placed directly through bellagreen.com by phone and in-store.

Like other bellagreen restaurants, the location will deliver direct orders during peak lunch and dinner hours by its own drivers, providing guests with a less expensive and faster experience, compared to orders placed through third-party delivery apps, CEO Jason Morgan said in a company press release.

"We are thrilled to expand in our home market of Houston, giving the community another convenient way to make life more beautiful with our handcrafted American bistro favorites," he said. "As a best-in-class brand, we are always working to enhance our guests' experience. We are catering to a new environment where consumers crave convenience, so we are building our first carry out-and delivery-only prototype to meet this need, and beyond. With this new model, guests can expect to enjoy everything that makes bellagreen special — chef-prepared meals, eco-friendly practices and the chance to make beautiful memories — at home. We can't wait to give our fans across the Houston area another way to enjoy bellagreen."

Founded in 2008 in Houston, the chain has eight locations in Texas.