Franchising

Beef-a-Roo ending 2023 with 5 openings

Photo: Beef-a-Roo

December 14, 2023

Beef-a-Roo, a Midwest-based concept, has opened five locations in Missouri, Arkansas, Kansas and Indiana over the past six months, according to, Next Brands, a growth accelerator responsible for Beef-a-Roo's franchise rollout and growth via low-cost shipping containers.

"All of these cities are better places, because they all have more beef, and the folks who live here can create something new at Beef-a-Roo," Matt Riddle, COO of Beef-a-Roo, said in a company press release. "Every new Beef-a-Roo is an opportunity to connect our Midwest style of hospitality with a can-do attitude. Our superpower, and what makes us so different, is our willingness to invite guests to 'mashup' the menu, and do it with a smile."

The shipping containers allow multi-brand franchisees to grow at a faster rate, and franchisees may purchase new locations for an all-in price of $200,000, reducing the labor needed to only three to four employees. The service time is reduced to 3½ to 5 minutes and helps with the processing time of preparing and keeping every ingredient fresh for guests, Riddle said.

Now primed for franchise expansion, Next Brands looks to further its growth with Beef-a-Roo locations in markets and the recently launched Blenderz of franchising opportunities nationwide while simultaneously continuing to grow its multi-brand portfolio by seeking franchise partners.

"We are incredibly proud to share the Beef-a-Roo experience with more communities across the country," Austin Capoferi, president of Next Brands, said in the release. "Each new location is a chance for us to serve up not only our signature dishes but also to contribute to local economies across the country by creating jobs and partnering with community organizations."

Founded 55 years ago, Beef-A-Rooh has 17 locations.