News

Beautiful Brands names leading development agent for Midwest Camilles

September 19, 2010

Beautiful Brands International (BBI) has named Jason Lowman as lead development agent for Camille’s Sidewalk Café in Wisconsin, Minnesota, Indiana, Iowa, Missouri, Illinois and Ohio. Lowman is currently a licensed Camille’s franchisee in Wisconsin and will act as operations consultant for stores within the region to help expand the BBI brand.

“This is a very important step in the evolution and new expanded focus on the brand that started it all, Camille’s Sidewalk Cafe,” said Beautiful Brands founder, president, and CEO David Rutkauskas. “Our development agent growth plan with FreshBerry has worked so well, we want to apply this same strategy to Camille’s to help expand its footprint nationwide. We feel confident, with the help of Jason’s expertise, Camille’s is poised for significant revenue growth while expanding our footprint worldwide in the coming years.”

Lowman, along with his wife Rebecca, own Camille’s stores in Wausau and Menomonee Falls, Wis. Lowman's expanded role with BBI will utilize his marketing and operations expertise for strategy development and future marketing campaigns that include a new Camille’s website, e-mail marketing, and enhanced operations analysis. Lowman also will utilize his café in Wausau, Wis., as a second corporate store for training, concept testing, and other purposes in BBI’s regional operations.

“Having worked with David and the team at BBI for years, I know of their incredible passion for excellence and exceeding goals for expanded growth and success," Lowman said. “I’m honored to lead their strategy and business execution in this region and help them optimize their strength in critical segments of the franchising market.”