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Beautiful Brands launches donut franchise

October 7, 2009

Beautiful Brands International (BBI) has announced the opening of the first store in its latest franchise brand, Dixie Cream Donut Co. The first location is in Jenks, Okla., and comes after months of preparation for BBI, which recently entered into a joint venture with Dixie Cream Donut Co. to franchise and market the brand worldwide.

"There's no question Dixie Cream Donut Co. is a winning branding concept whose time has come," said David Rutkauskas, BBI founder, president and CEO. "The amazing potential this beautiful brand has as a thriving global franchise is very attractive for those looking for a great investment."

The joint venture between Dixie Cream Donut Co. and Beautiful Brands utilizes BBI's organizational system and support to energize the Dixie Cream brand and its viability in the industry. BBI's support includes product development, marketing, real estate, architecture, legal, franchise sales and other aspects of franchise development. Dixie Cream Donut Co. is currently being positioned as a quick-casual donut and deli-style restaurant with a footprint of about 1,600 square feet.

Dixie Cream Donut Co. was founded in 1929 in Dallas and became famous for its unique donut recipe. The Bond family in Tulsa bought Dixie Cream Donut Co. in 2005 and then joined with Beautiful Brands in 2008 to franchise and market the brand worldwide.

In addition to its freshly made donuts and deli-style sandwiches, Dixie Cream also offers fresh roasted coffee, and an array of mugs, T-shirts and hats with the brand's name and logo.

Dixie Cream Donut Co. is one of 13 concepts marketed and developed by BBI. Other brands include Camille's Sidewalk CafÃ©, Rex Chicken, Caz's Chowhouse, FreshBerry Frozen Yogurt CafÃ©, CafÃ© Ole, Greenz Salads, Kyro Pizza, Sonny Bryan's Smokehouse, and The Bread and Butter Bistro.

Franchising