News

Beautiful Brands adds Roxberry to franchise portfolio

November 30, 2011

Beautiful Brands International has announced the addition of Roxberry Juice to its portfolio of restaurants to market and franchise worldwide. The agreement marks the first and only fast casual juice smoothie concept to join Beautiful Brands.

“Roxberry Juice is the perfect addition to BBI, tapping into the health and wellness category that is poised for explosive growth in the coming decades,” said David Rutkauskas, BBI founder, president and CEO. “Roxberry Juice is poised for tremendous growth because of the unique brand position and appeal. Our expansion strategy is to build anywhere we can support and build successful stores.”

The agreement between Roxberry Juice and Beautiful Brands International will utilize BBI’s organizational and support system to market and franchise the brand on a national and global scale. BBI’s support will include marketing, real estate, architecture, legal, franchise sales and other aspects of franchise development. Roxberry Juice will be positioned as a fast casual smoothie concept with a footprint of 1,200-1,500 square feet, depending on accommodations.

Roxberry Juice was founded in 2008 by Brad Davis and has eight stores open in two states. Davis’ past experience includes partner and executive with the Zuka Juice, Jamba Juice and Rumbi Island Grill concepts.