News

Beautiful Brands adds fast casual bakery

September 6, 2011

Beautiful Brands International (BBI) announced today the addition of Tulsa-based Ludger’s Cakes to its portfolio of restaurants to market and franchise worldwide. The agreement marks the first and only fast casual “boutique bakery” restaurant to join Beautiful Brands.

"It's the sort of franchise you dream about because of its ability to provide multiple revenue streams," said David Rutkauskas, BBI Founder, president and CEO. "We have huge plans for Ludger's, and look for it to be a premier concept in our franchise portfolio."

Ludger's, a full-scale coffeehouse/café, featuring coffees, cakes and sandwiches, specializes in creating wedding cakes and supplying restaurants and grocery stores with desserts.

The agreement between Ludger's Cakes and Beautiful Brands International will utilize BBI's organizational and support system to market and franchise the brand on a national and global scale. BBI's support includes product development, marketing, real estate, architecture, legal, franchise sales and other aspects of franchise development.

Restaurant founders, Ludger and Alecia Schulz, say the deal is a dream come true after 46 years of business and will help them meet the demand for their popular cakes and desserts.

"We've known for some time that we have created something truly unique with Ludger's Cakes and now, we're able to step up to the next level," said Ludger Schulz. "With BBI's help, I believe we can realize our fullest potential as a franchise business. I love being able to make this dream happen and expand a vision I've had for so long into brand new frontiers."

Ludger's Cakes is one of the 10 concepts that BBI supports.