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Bear Rock™ Cafe Launches New Restaurant Prototype Design
Bear Rock™ Cafe, the 33 unit fast casual restaurant concept, announced the opening of their 3,392 square-foot new Bear Rock Cafe prototype restaurant design, called the mountain cafe at Cotswold Village Shops at Sharon Amity Road and Randolph Road in Charlotte, N.C.
February 6, 2005
CARY, N.C., Feb 07, 2005 /PRNewswire via COMTEX/-- Bear Rock™ Cafe, the 33 unit fast casual restaurant concept, announced the opening of their 3,392 square-foot new Bear Rock Cafe prototype restaurant design, called the mountain cafe at Cotswold Village Shops at Sharon Amity Road and Randolph Road in Charlotte, N.C. Designed by Dayton, Ohio-based retail design firm Design Forum, the mountain cafe concept evolves the current Bear Rock Cafe mountain lodge concept into something more sophisticated with broader appeal.
"The new design could be described as tailored nature," Bill Chidley, Chief Creative Officer with Design Forum explained. "The prototype design is less rustic than the previous look. The materials are natural -- stone and wood, for example, but they are more contemporary. The design materials and finishes include a lot of patterns stylized with nature-inspired colors and elements like leaves and rocks," Chidley added. With a new softer color palate, dropped ceiling, branded wall coverings and menu boards, and more direct lines, the light, bright, quick casual Bear Rock Cafe is designed with a flexible size in mind for broader ability and growth. Bear Rock Franchise Systems Inc. is excited to test this new design in its next company restaurant at Cotswold Village Shops. Cotswold Village Shops is a 272,000 square-foot lifestyle center with tenants such as Harris Teeter, Steinmart, Old Navy, Starbuck's, Marshall's, Bath & Body Works, Storehouse Furniture, Blockbuster, Ulta and others.
"As a company that was founded in North Carolina, we will continue to look for great opportunities to develop our brand in our home state in key target areas like Charlotte," said Gary Bryant, Bear Rock Foods, Inc. President and Chief Executive Officer. "We are excited to join an impressive tenant mix at Cotswold Village Shops as we continue to develop our brand within the Charlotte market. The Charlotte market will be a terrific place to launch the new prototype design," Bryant added. Bear Rock Cafe is a fast-casual restaurant featuring a wide variety of fresh, hand-crafted sandwiches, garden fresh salads, freshly-baked breads, hot and savory soups, baked potatoes, and a full assortment of gourmet desserts. The Bear Rock Cafe menu also includes Healthy Trends low carb and low fat menu items and a Kid's Menu which includes a create-your-own sandwich. Bear Rock Cafe is also well-known for catering trays and boxed lunches for office or home. The new Bear Rock Cafe in Cotswold Village Shops will be the first mountain cafe design prototype built and will feature the same great menu as all Bear Rock Cafe locations. This new location will be the eighth company-owned restaurant. Two additional franchised Bear Rock Cafe locations in Charlotte are at Colony Place and Cochran Commons. Bear Rock Cafe, is a North Carolina-based brand with corporate support center headquarters in Cary, N.C. and locations in nine states. Founded in 1997, Bear Rock Cafe has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. One of the nation's top retail design firms, Design Forum also has offices in Chicago, Detroit, London, Los Angeles, New York, Paris and San Francisco. Design Forum offers a comprehensive range of integrated services including strategy, research, design, branding and architecture. Design Forum has produced award-winning designs for an international client list that includes Best Buy, Washington Mutual, Nebraska Furniture Mart, Wild Oats, Subway, Frontgate, Land Rover, Yankee Candle, Ann Taylor and Porsche. For more information visit www.designforum.com or contact Beth Ling, 937/439-4400. Design Forum is a part of Interbrand, which is an Omnicom company (OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.About Bear Rock™ Holdings, Inc.Bear Rock™ Holdings, Inc., is a North Carolina-based parent holding company with corporate support center headquartered in Cary, N.C. Founded in 1997, Bear Rock Cafe, the quick casual restaurant brand, has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. There are eight company-owned and 25 franchised Bear Rock Cafes, located in nine states across the nation. For more information about the company, franchising, and nutritional information visit www.bearrockcafe.com. Please contact Linda Duke at 415-492-4534 or via e-mail at duke@dukemarketing.com to schedule interviews or for photos.source:Bear Rock Cafe
"The new design could be described as tailored nature," Bill Chidley, Chief Creative Officer with Design Forum explained. "The prototype design is less rustic than the previous look. The materials are natural -- stone and wood, for example, but they are more contemporary. The design materials and finishes include a lot of patterns stylized with nature-inspired colors and elements like leaves and rocks," Chidley added. With a new softer color palate, dropped ceiling, branded wall coverings and menu boards, and more direct lines, the light, bright, quick casual Bear Rock Cafe is designed with a flexible size in mind for broader ability and growth. Bear Rock Franchise Systems Inc. is excited to test this new design in its next company restaurant at Cotswold Village Shops. Cotswold Village Shops is a 272,000 square-foot lifestyle center with tenants such as Harris Teeter, Steinmart, Old Navy, Starbuck's, Marshall's, Bath & Body Works, Storehouse Furniture, Blockbuster, Ulta and others."As a company that was founded in North Carolina, we will continue to look for great opportunities to develop our brand in our home state in key target areas like Charlotte," said Gary Bryant, Bear Rock Foods, Inc. President and Chief Executive Officer. "We are excited to join an impressive tenant mix at Cotswold Village Shops as we continue to develop our brand within the Charlotte market. The Charlotte market will be a terrific place to launch the new prototype design," Bryant added. Bear Rock Cafe is a fast-casual restaurant featuring a wide variety of fresh, hand-crafted sandwiches, garden fresh salads, freshly-baked breads, hot and savory soups, baked potatoes, and a full assortment of gourmet desserts. The Bear Rock Cafe menu also includes Healthy Trends low carb and low fat menu items and a Kid's Menu which includes a create-your-own sandwich. Bear Rock Cafe is also well-known for catering trays and boxed lunches for office or home. The new Bear Rock Cafe in Cotswold Village Shops will be the first mountain cafe design prototype built and will feature the same great menu as all Bear Rock Cafe locations. This new location will be the eighth company-owned restaurant. Two additional franchised Bear Rock Cafe locations in Charlotte are at Colony Place and Cochran Commons. Bear Rock Cafe, is a North Carolina-based brand with corporate support center headquarters in Cary, N.C. and locations in nine states. Founded in 1997, Bear Rock Cafe has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. One of the nation's top retail design firms, Design Forum also has offices in Chicago, Detroit, London, Los Angeles, New York, Paris and San Francisco. Design Forum offers a comprehensive range of integrated services including strategy, research, design, branding and architecture. Design Forum has produced award-winning designs for an international client list that includes Best Buy, Washington Mutual, Nebraska Furniture Mart, Wild Oats, Subway, Frontgate, Land Rover, Yankee Candle, Ann Taylor and Porsche. For more information visit www.designforum.com or contact Beth Ling, 937/439-4400. Design Forum is a part of Interbrand, which is an Omnicom company (OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.About Bear Rock™ Holdings, Inc.Bear Rock™ Holdings, Inc., is a North Carolina-based parent holding company with corporate support center headquartered in Cary, N.C. Founded in 1997, Bear Rock Cafe, the quick casual restaurant brand, has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. There are eight company-owned and 25 franchised Bear Rock Cafes, located in nine states across the nation. For more information about the company, franchising, and nutritional information visit www.bearrockcafe.com. Please contact Linda Duke at 415-492-4534 or via e-mail at duke@dukemarketing.com to schedule interviews or for photos.source:Bear Rock CafeRelated Media
FranchisingPresented ByJeff's Bagel Run
Presented ByJeff's Bagel Run
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