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BBI's CherryBerry signs 40-unit deal

November 2, 2011

Beautiful Brands International (BBI) has named Chris and Dennis Holland as their newest lead development agents for CherryBerrySelf-Serve Yogurt BarinMinnesotaNorth Dakota and Arizona. Both are currently licensed franchisees of 11 CherryBerry locations in these states and have agreed to open at least 40 more units over the next five years.

The agreement between BBI and Chris and Dennis Holland is part of an expansive strategy by BBI to partner with franchise developers to grow the CherryBerry brand globally. The CherryBerry franchise currently has 34 stores open nationwide with 14 stores in development and 60 more to be opened within the next year. The Hollands will act as operations consultants for stores within the region to help expand the CherryBerry brand and strengthen its presence domestically.

“I anticipate the growth of the franchise to easily reach 40 stores in Minnesota, North Dakota and Arizona within the next three to five years,” said Chris Holland. “We couldn’t be more excited about growing the CherryBerry brand across the region and helping make it the ‘go to place’ for premium frozen yogurt nationwide.”

CherryBerry Self-Serve Frozen Yogurt Bar, founded by Dallas and Robyn Jones, offers 12 rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings. The store features self-serve yogurt stations, plus a toppings bar. Pricing for the treat is by the ounce.

Read more about concept franchising & growth.

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