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Bareburger hooks up with Unidays to target Gen Z customers

April 24, 2018

In an effort to connect with more Gen Z customers, Bareburger is leveraging technology from Unidays, a student affinity network that provides student verification technology and integrated marketing solutions to help brands engage the more than 10 million Gen Z college students around the world. Specifically, the burger brand will give Unidays members 15 percent off at 19 participating locations throughout Manhattan, Queens, Brooklyn and Hoboken, according to a company press release.
 
"We recently surveyed over 1,800 Unidays members in the U.S. who told us they spend the majority of their money on food after tuition and bills," Marisa Allan, vice president of innovation, said in the release. "That signaled to us how important it was to bring restaurants onto our platform. We’re thrilled that Bareburger has seized this opportunity and recognized that college students deserve fast, healthy food options that don’t sacrifice quality."
 
Working closely with Bareburger, the Unidays team curated a strategic plan to include distribution of a geo-targeted launch email across its network of students in the Greater New York area. To generate additional buzz, UNiDAYS created engaging custom content across social stories including Instagram, Snapchat and Facebook, according to the release.
 
"Unidays is the perfect partner to create buzz with this influential, engaged audience who are asking for our authentic, organic offerings," Nabeel Almagir, Chief Marketing Officer at Bareburger, said in the release.
 

Wanna hear tips on engaging millennial and Gen Z customers? Join us at the Restaurant Franchising and Innovation Summit, July 16-18 in London. Registration is now open.