Franchising

barBURRITO expanding to West Virginia

Photo: BurritoBar

July 24, 2024

BurritoBar is entering West Virginia via a master franchise agreement with WV ADYK LLC to open 18 locations. The deal comes just a few days after the chain announced a similar deal for 82 locations in the Northern Region of Illinois.

BarBURRITO, the chain's Canadian affiliate, has over 330 locations.

"BURRITOBAR's growth in the US market is spectacular and our accelerated franchise program has been delivering incredible results with the signing of Master Franchise agreements in Michigan, Florida, Virginia, Maryland, Tennessee, Iowa, Nebraska, North Texas, South Illinois, North Illinois, Ohio, New Jersey and now West Virginia," Jeff Young, chief development officer, said in a company press release. "Our enticing Master Franchise model is a vital platform to the brand's overall international development strategy. Our Master Franchise Partners are provided the opportunity to develop and manage a territory while realizing a predictable and re-occurring revenue stream through on-going royalties. This lucrative business model is a cornerstone in us achieving our ambitious goals with commitments for over 848 restaurants under contract throughout the Nation."

Established in 2005 in Toronto, Canada, barBURRITO Fresh Mexican Grill features made-to-order Tex-Mex. In 2020, the company expanded to the United States under the brand BurritoBar.

"We welcome Ajaykumar and Dipal to the BURRITOBAR family, who will leverage their decades of franchise operations to this venture and will undoubtedly contribute to our collective goal to become a mover and shaker within the category" founder and CEO Alex Shtein said in the release.