Franchising
Barberitos's rebranding aimed at Zillennials
October 2, 2024
WOWorks, the parent company of Saladworks, ZEats and Garbanzo, Frutta Bowls and The Simple Greek, has debuted a rebranded Barberitos Southwestern Grille and Cantina in Temple Terrace, Florida. Barberitos as it sets its sights on captivating a the health-conscious Zillennial demographic, people born on the cusp of or during the latter years of the Millennial generation and the early years of Generation Z, said Kelly Roddy, CEO of WOWorks.
"We are thrilled to showcase this brand's fresh new image that perfectly aligns with our brand philosophy," he said in the release. "Barberitos truly stands out as the hidden gem in the restaurant industry. This innovative prototype reflects our commitment to evolving alongside our customers' preferences. With an emphasis on healthy, flavorful choices, Barberitos is poised to lead the fast-casual burrito category."
The revamped Barberitos features a contemporary and inviting interior and a streamlined menu, underscoring the brand's dedication to offering farm-fresh, nutritious dishes crafted in-house, Roddy said.
