Marketing

Barberitos putting customers in the mood

Provided

June 23, 2021

Barberitos, which has over 50 locations, has rolled out several initiatives to thank guests for their business, including the "Burrito Love" campaign. Meant to inspire kindness and bring joy to others, the campaign will also work with local non-profit organizations to spread the love, Barberitos founder and CEO Downing Barber said in a company press release.

"The Barberitos team is so grateful to our loyal guests for their support, and we are excited to share new ways to make them feel appreciated," he said. "We hope our guests are in the mood for some Burrito Love.

Guests purchasing a regular drink will receive a color-changing Burrito Love mood cup, and team members are wearing "Burrito Love" T-shirts, which customers may also order at barberitos.com/merchandising.

"We're using mood cups to enhance the dining experience for our raving fans of the brand," Barber said.

In addition, all locations will have custom-made posters showcasing a 3D view of Barberitos' guacamole and cheese dip.

Barberitos is also hosting four giveaway days via the mobile app during Q3: