News

Banana Pudding Milkshake sweetens Zaxby's menu

April 9, 2013

Zaxby's has created a new Banana Pudding Milkshake and has enlisted entertainers Wayne Brady and Leigh-Allyn Baker to help advertise it. They'll appear in four TV commercials.

"We are continuously developing new milkshake flavors that are interesting and crave-worthy, and reflect our brand," said Zach McLeroy, CEO and cofounder of Zaxby's. "This shake captures the tradition of the South and keeps us connected to our roots."

The creamy banana pudding flavored milkshake is hand-blended and topped with real whipped cream and sweet vanilla wafer pieces. It is the fifth limited-time-only milkshake to be offered since Zaxby's debuted its milkshake lineup in 2010.

As part of the chain's "Indescribably Good" advertising campaign, Zaxby's will feature the talent of Brady, known for his recurring role on the improvisational comedy show "Whose Line Is It Anyway?" and Baker, currently starring in the Disney Channel sitcom "Good Luck Charlie."

The commercials will air in 48 markets throughout the chain's 13-state operating area. Keeping with tradition, Zaxby's more than 580,000 Facebook fans received an exclusive look at the spots prior to TV broadcast at facebook.com/zaxbys.

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