Franchising

Bad Ass Coffee signs largest deal in brand history

provided

October 26, 2022

Bad Ass Coffee of Hawaii has signed an agreement with Marquee Coffee LLC to open 20 locations along the Florida Gulf Coast, marking the largest deal in its history.

"Since my first visit to one of the original Bad Ass Coffee of Hawaii locations on 3rd Street in Olde Naples, I knew this was hands down the best coffee and coffee experience around," Ardel McKenna of Marquee said in a company press release. "Coffee became an integral part of my routine early in my career while on the trading floor of the Chicago Board of Trade. That, combined with my knowledge of the Florida real estate market made for an easy decision to become a franchisee. Simply put, Bad Ass Coffee fits my personality and I've fallen in love with the product, and now more locals and tourists alike along the Florida Gulf Coast can witness the same Bad Ass Coffee experience and premium products that I have."

Marquee Coffee plans to open all 20 stores within the next seven years between Bradenton and Naples as well as Marco Island.

"We're in the process of re-building southwest Florida after the result of Hurricane Ian, and now Bad Ass Coffee gets to be a part of that," McKenna said. "Whether locals and tourists are looking for a quick cup of joe or somewhere to hang out and stay while — Bad Ass Coffee delivers both."

Earlier this year, Bad Ass Coffee announced a five-unit agreement in the Tampa/Clearwater area and will soon celebrate the grand opening of a location in Pensacola Beach.

"Bad Ass Coffee of Hawaii has had repeated success in Florida for 20 years, and has built a loyal following of local regulars and seasonal residents/vacationers," Scott Snyder, CEO of Bad Ass Coffee of Hawaii, said in the release. "Our brand experience and messaging are consistent with the Florida market, and Ardel understands that. His expertise and skills will be a tremendous addition to our system."

Year-to-date development includes five store openings with five more expected before year's end, 13 locations under construction and an additional 79 units sold. The company also saw a 66% increase in average unit volume compared to last year, up 76% from 2019, which is credited to systemwide investments and enhancements.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and is looking to partner with qualified individuals seeking single and multi-unit opportunities. Franchisees can expect a total investment range between $385,500-$778,000.