Operations

Bad Ass Coffee promotes CMO

Provided

March 20, 2023

Bad Ass Coffee of Hawaii has promoted Chris Ruszkowski from SVP of marketing to CMO. Having been with the brand since 2020, he will help the brand open over 20 locations by year's end.

Ruszkowski previously held marketing roles with Quiznos and at advertising agencies working with clients such as McDonalds, Einstein Bros and Frito Lay.

"In my opinion, this position is a marketer's dream — I get to grow awareness of a premium coffee product that is backed by a brand with a disruptive name, nostalgic brand heritage, and very loyal customer following," Ruszkowski said in a company press release. "When I originally joined the Bad Ass Coffee team, I was stoked about the rebranding direction the company was taking on and understood the potential that we had in front of us. Through the use of smart insights, memorable promotions and outstanding customer experiences, I look forward to growing this memorable brand into a household name.

Bad Ass Coffee plans to open 150 locations over the next five years.

"Chris has been such an amazing asset to this business from day one as our first strategic hire in early 2020," Scott Snyder, CEO of Bad Ass Coffee of Hawaii, said in the release. "His promotion to chief marketing oOfficer is more of a recognition of what he has already demonstrated — especially his ability to transform a shared vision to a tangible reality for what has become one of the hottest emerging franchise brands in the coffee category. I look forward to continuing to work with Chris as we write the next chapter in this great brand's evolution."

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989.