Food & Beverage

Bad Ass Coffee intros plant-based energy drinks

Provided

April 25, 2023

Bad Ass Coffee of Hawaii has created an energy drink line, Mana, to deliver caffeine without the coffee flavor.

Powered by Lotus Plant Energy, the drinks feature organic adaptogenic botanicals, including the coffee cherry (cascara), lotus flower, rosea, schizandra berry and caffeine derived from green coffee beans.

Available in three flavors, Mana energy drinks come iced or whipped with cream.

"Our goal is to connect with our customers and serve products that help them embrace and fuel their inner badass. Naturally, we are very excited about launching Mana energy, not only to help extend daypart opportunities, but also to attract new customers into our locations," CMO Chris Ruszkowski said in a company press release. "Most importantly, our Mana energy drinks are produced from the coffee cherry cascara and feature natural caffeine from green coffee beans and that was important to us knowing our legacy and connection to customers started with coffee."

Flavors include sunrise swell, which blends strawberry and orange mango flavors; reef racer, which features watermelon and dragon fruit or the pipeline plunge, a combination of blue raspberry and pina colada fruit fusions.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and has over 30 U.S. franchise locations with additional shops in various stages of development.