Staffing

Bad Ass Coffee hires CDO

Provided by Bad Ass Coffee

September 27, 2023

Bad Ass Coffee of Hawaii has hired Gregg Koffler as chief development officer, who previously served as VP of Franchise Sales and Development at Paris Baguette. Prior, he held development roles at Johnny Rockets, OrangeTheory Fitness, Smashburger and Corner Bakery Cafe.

"I fell in love with the franchise industry back in 2008, and have enjoyed playing an integral role in the growth and development of brands ever since," Koffler said in a company press release. "There have been a lot of key learnings over the years, and I now have the privilege to put those to practice with Bad Ass Coffee. This is a brand that's taking off. With a best-in-class leadership team, an impressive brand strategy and business model, and an unbeatable company culture, franchisees can see the potential in growing with this remarkable brand."

The brand has set expansion plans to open 150 locations over the next five years with prime markets available nationwide.

"Our brand's rapid franchise growth demanded senior leadership with a proven track record of success in building a development infrastructure that would ensure consistent excellence not just in sales, but in an end-to-end franchise development process," Scott Snyder, CEO of Bad Ass Coffee of Hawaii, said in the release. "We're confident that as a respected franchise industry leader, Gregg's 'been there, done that' experience comes with the know-how to build a solid strategy and implement a development process for Bad Ass Coffee that will deliver future success. We're excited to welcome him our Senior Leadership Team and to the Bad Ass Coffee of Hawaii 'ohana.'"

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989.