Operations

Bad Ass Coffee debuting double drive-thru format

Provided

March 30, 2022

Bad Ass Coffee of Hawaii is opening its first location featuring double drive-thru lanes. The 1,800 square-foot store will debut in Q3 in Hendersonville, Tennessee, followed by the brand's even smaller format, a freestanding double drive-thru model, spanning 500-740 square feet, with pickup windows but no interior seating, set to open in Q4.

Store model flexibility will play a key role in adapting to various market-dependent real estate options, as the 20-unit brand aims to hit 150 locations over the next five years, CEO Scott Snyder said in a company press release.

"Flexibility is a big driver for accelerating our franchise expansion," he said. "With a roster of buildout models, we're able to better address consumer needs and give our franchisees the freedom to open a Bad Ass Coffee model that makes sense in their desired market. In site selection, we understand a one-size-fits all model doesn't work. We're confident our roster of store models enables us to provide solutions to franchisees while also offering our customers the most convenient and enjoyable environment possible."

Bad Ass Coffee, which first opened in 1989 in Hawaii, is entering an era of growth following its acquisition by Colorado-based Royal Aloha Coffee Company in 2019. During the last three years, the company has relaunched with a logo, packaging and restaurant design.

"We have aggressive growth plans to expand our franchise network on the mainland and to re-establish a strong presence in Hawaii," said Snyder. "It's an exciting time to be part of this brand as we embark on this next chapter of our history. In addition to new store models, we are also pursuing multi-channel growth of our brand through grocery, hospitality and online sales channels."

Bad Ass Coffee of Hawaii is looking to partner with qualified individuals seeking single and multi-unit opportunities. Franchisees can expect a total investment range between $304,500-$620,000.