Franchising

B Nutritious launches franchise program

Provided

June 16, 2020

B Nutritious, a health-focused fast casual and meal preparation concept, has launched a national franchise program.

With two locations operating in Southern California, B Nutritious was founded by Brian Nguyen, who began meal prepping for friends and family out of his parent's kitchen in 2014 after experiencing weight gain and a decline in his overall health. What started as 30 meals per week soon turned into 1,000, and, before long, Nguyen was making deliveries to clients all over Southern California. As a result, he launched the first B Nutritious in 2015 in El Monte, California, with the mission to help people create a healthier lifestyle starting by eating his all-natural cuisine, which has an Asian-fusion blend.

"B Nutritious started as a side hustle while I was working my way up the corporate ladder in the insurance industry and through the powers of social media and word of mouth, the brand became bigger than I could have ever imagined," Nguyen said in a company press release. "When I first launched the brand, I knew immediately that having a brick-and-mortar location would differentiate us from being just another meal prep service and it’s certainly set us apart. I’m looking forward to bringing the B Nutritious experience to customers across the country."

The menu offers a variety of customizable healthy options using only sustainable and fresh ingredients. The build-your-own meals have a selection of protein and plant-based options such as salmon, chicken, turkey, tofu, shrimp, and more. Once choosing a protein base, consumers can add sides. In addition to these customizable meal preparations, the brand also has Asian-inspired house favorites ready for order, such as Kung Pao Chicken, Beef and Broccoli, Veggie Bowl, Pineapple Fried Rice, House Noodles and Teriyaki Chicken. For those using g the meal preparation services on a daily basis, B Nutritious offers a selection of meal plans for the week.

Nguyen said the franchise model offers strong unit-level economics, low build-out costs, flexible real estate options and a strong ROI with multiple revenue streams. He's seeking experienced single- and multi-unit operators to develop franchise territories in Austin, Dallas, Miami, Atlanta, Washington D.C., Phoenix, Las Vegas and San Francisco.