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Au Bon Pain launches 'Portions'
March 10, 2008
BOSTON — Au Bon Pain has unveiled a new product line called "Portions." The brainchild of Au Bon Pain's award-winning executive chef, Thomas John, Portions features a selection of 14 dishes, made fresh daily, packaged individually and containing 200 calories or less per dish. The Portions line focuses on vegetables and proteins as the main ingredients, retailing for $2.99 (without meat) or $3.49 (with meat).
The new meal concept addresses consumers' desire for smaller, lower-calorie meals, and provides a unique approach to the tapas/small plates dining trend. Guests can mix and match the Portions dishes to create unique combinations and a customized dining experience. Portions can be eaten as a snack, or can be paired with soup, salad or a piece of fresh bread for a light lunch or combined with other Portions dishes to create a well-balanced meal.
"The concept of small plates is very appealing to the consumer because it gives them an opportunity to customize their meal experience, to combine multiple tastes and flavors in one sitting and to introduce variety into their meal," John said.
The 14 Portions varieties are:
- Hummus and Cucumbers
- Cheddar, Fruit and Crackers
- Chickpea and Tomato Salad
- Asparagus and Almonds
- Herb Cheese, Fruit and Crackers
- Honey Mustard Chicken
- Mediterranean Tuna Salad
- Mozzarella, Olives, Roasted Peppers and Tomato
- Mozzarella and Tomato
- Smoked Turkey, Asparagus, Cranberry Chutney and Gorgonzola
- Thai Peanut Chicken
- Brie, Fruit and Crackers
- BBQ Chicken
- Apples, Blue Cheese and Cranberries
Complete nutrition information for each Portions dish can be found online atwww.aubonpain.comor on the Nutrition Kiosks in Au Bon Pain cafes.
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