News

Atomic Wings is Mexico bound

October 4, 2013

Atomic Wings, which launched nearly 25 years go in New York City, is headed to Mexico. The company is committed to opening a minimum of 30 units throughout the country with the first two locations set to open within the next 12 months, according to a company press release.

As an upstate New York college freshman in 1981, Atomic Wings founder Adam Lippin fell in love with the taste of authentic Buffalo Chicken Wings, according to the brand, and realized that his mission in life was to bring the local fare to New York City. The chain has since expanded beyond New York City to other Northeast hubs with more than 30 franchises. Most recently, Atomic Wings has seen success with its "Express Franchise" model, where existing bars and restaurants can maintain their current name and branding, but add Atomic Wings items to their existing menus.

"The recent explosion of the casual dining sector in Mexico presents a great opportunity for us," Managing Partner Martin Azambuya said in the release. "The current fast casual market space in Mexico paired with our uniquely authentic menu, branding and franchise model gives us great confidence that our business will translate seamlessly to an international market. Our goal is to expand and recreate the same great flavors and experience that have been so successful in our local market, while adapting and adding some elements to merge with Mexican culture and tastes."

Atomic Wings is partnering with TDN Servicios Corporativos S. De R.L. De C.V in this master franchise agreement and believes that its team of seasoned business professionals led by brothers Oscar and Jorge Domenzain will provide tremendous value in making the Atomic Wings brand a Mexican success.

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