Operations
Atomic Wings adding drive-thru
February 1, 2022
Atomic Wings, a New York-based franchise with dozens of locations, is unveiling its first drive-thru restaurant in Hagerstown, Maryland.
"Drive-thrus are on the cutting edge of the wing industry," Atomic Wings CEO Zak Omar said in a company press release. "Wings generally take about 16 to 20 minutes to cook, and we're getting that process down to about under four minutes. We are going to be the first major wing restaurant franchise to offer a drive-thru — no other players are doing this."
Omar admitted that the drive-thru has traditionally performed best in the fast-food space, but as the industry continues to change following the pandemic, the added level of convenience is becoming a necessity across every segment.
"Brands everywhere have been adding extra lanes to their drive-thru, while dine-in spaces are getting smaller and smaller," he said. "That is where the demographics are headed in America. We want quick service, and we want it faster than
ever."
In addition to continued innovation and a top-notch consumer experience, Omar said everything about his business model has been streamlined to make franchise owners more profitable.
"From the buildout to the service model, Atomic Wings has developed a system that allows owners to recoup their investments and grow faster," he said. "Franchising an Atomic Wings requires minimal space and has great adaptable systems in place that are ready to replicate. Atomic Wings deliberately kept the buildout costs low enough so that franchisees can recoup their investment in about three years, making them much more profitable much quicker."
The brand is ready to expand into other cities and is looking for owners who are hands-on, believe in service excellence to the customer, are passionate about the food and love interacting with people.
"Ground-floor opportunities only last so long, and there will never be a better time to become part of the Atomic Wings Family," Omar said . "We've been doing this for 30 years, long before the vast majority of our competitors, so we know what
works. That goes for both the product — what our customers are looking for — and for the business, which has been refined and perfected over the years. Now, customers want easy, convenient, drive-thru service, and we are excited to give it to them, while also positioning our business owners for post-pandemic success."
The total investment to begin operation of an Atomic Wings restaurant is $155,900 to $338,500.
