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Atlanta Bread intros rebranded catering service
October 22, 2009
Atlanta Bread is introducing a new look and menu options to its catering service, renamed Pronti, in an effort to capture the brand's signature international influence and the service promise of ready-to-eat food, morning to night.
The tagline "Catered fresh to you" describes the program's dedication to providing customers the same fresh food found in the restaurant wherever they are. The roll-out of Pronti marks the next phase of the company's evolution to the new Atlanta Bread, which features newly renovated stores, flavorful foods and service hallmarks to enhance the guest experience.
"The initial rebranding enhanced the restaurant experience by positioning Atlanta Bread as a third home. Pronti makes it possible for people to take advantage of the new Atlanta Bread experience at work and in their homes. It extends the restaurant's atmosphere beyond the storefront," saidJerry Couvaras, Atlanta Bread CEO.
In addition to a variety of lunch options, breakfast, desserts, and snacks also are available on the new catering menu. Items include the Piccolo Sandwich Selection, an assortment of mini signature sandwiches served on fresh-baked breads; and the Intermezzo, an array of Asiago cheese bagels with cream cheese, sliced cinnamon raisin bread, fresh whole fruit, fresh-baked cookies and brownies.
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