Technology

Appetize debuts Appetize+ licensing option

Photo provided.

July 26, 2021

Appetize is launching a licensing program that will offer businesses an affordable monthly payment plan and up-front capital reduction option, according to a press release.

The program is a bundle of cloud point-of-sale hardware, software, warranty solutions and support which will allow users to have a fixed and predictable monthly cost as well as an affordable way to integrate cloud technologies. Businesses can expect an average 50% reduction on expenses in the first year of the program, according to the release

"We understand the unique challenges businesses face as they continue to reopen, and we're committed to helping provide them essential cloud technology with our monthly pricing model," Appetize CEO and co-founder Max Roper said in the release. "Appetize+ makes it more accessible for operators to buy a modern, robust system affordably, allowing them to put all their focus on growing their business post COVID-19 — and also significantly save on first-year expenses."

Appetize said it is seeing a growing demand from businesses that want to integrate contactless ordering technology without spending a large sum of capital upfront.

"By utilizing Appetize+, we were able to easily deploy Appetize's cloud solutions without spending thousands in advance," Peter Russo, CFO of Cashman Field in Las Vegas, Nevada, said in the release. "Breaking down the overall cost into affordable monthly payments is an enormous long-term benefit, especially when you continually have next-generation hardware, up-to-date software and warranty included. While we reopened to fans this year, we knew they expected contactless technology when ordering, so Appetize+ brought us peace of mind by allowing us to provide this right away."

"Our program allows a large-scale business, such as a 40,000-seat stadium, to easily deploy our technology without spending millions of dollars in advance," Roper said. "The venue can break down the sum into affordable monthly payments and always have next-generation hardware, the latest software, 24/7 customer support and warranty through the duration of their plan."