News

Amorini Panini launches franchise system

September 20, 2013

Amorini Panini, a Washington D.C.-based fast casual chain, has launched a new franchise model, working with The iFranchise Group to expand up and down the East Coast, said Founder Matt Gray, who started Amorini Panini in 2010.

"Starbucks created coffee. Chipotle created the burrito. Amorini Panini is creating the Panini," Gray said.

The franchising system begins with pre-opening training and continues with week-long, on-site guidance after each store's grand opening. Another benefit is the food truck, which allows for additional revenue, said Gray, who believes it's important to "foster a team relationship with his franchisees, allowing them to focus on serving quality food with superior customer service while the corporate staff provides the support necessary to ensure success. "

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