Technology

Aloha Poke taps Paytronix for app, loyalty platform

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April 4, 2022

Chicago-based Aloha Poke Co. has created a white-label app powered by Paytronix Systems Inc. to host its loyalty, order and delivery capabilities, Andy Mulherin, senior manager of operations services at Aloha Poke Co., said in a company press release.

"Aloha Poke Co. selected Paytronix because it is an all-in-one system that includes loyalty, order and delivery and an app on a single platform," he said. "The simplicity of the Paytronix Platform made sense to us. In addition, Paytronix's integration with Toast allows us to directly control our menus via menu manager both top down and at individual locations."

The Aloha Poke Rewards program gives the 18-unit brand a way to encourage guests to visit and spend more while also helping gather customer feedback.

"The more customers we can keep on the platform and in our ecosystem, the more they will use the tools that Paytronix provides, and the more our company and brand will grow," Marc Johnson, vice president of marketing at Aloha Poke Co., said in the release. "Paytronix Order and Delivery also lowers the likelihood of customers using third-party aggregators, which reduces fees and increases our margins."