Delivery
Aloha Poke exploring the world of ghosts
November 4, 2020
Chicago-based Aloha Poke will rely on ghost kitchens to introduce the brand to urban markets. The markets under consideration for Aloha Poke's first location with REEF, a ghost kitchen provider with over 4,500 locations, are Dallas, Miami or Atlanta, according to a press release, which said REEF's parking lot locations reach 70% of North America's urban population.
Built on the delivery and quick-serve carry-out concept, ghost kitchens are set up in mobile vessels, outfitted to operate as full-functioning kitchen and food preparation units.
"Ghost kitchens are an interesting, turnkey solution to bring the Aloha Poke fast casual concept to a larger population of people in the largest urban areas of the country," Paul Tripodes, Aloha Poke VP of Franchise Development, said in the release. "We are excited to work with REEF and feel this is a great way to introduce our brand to new, urban markets ahead of traditional brick and mortar development while strengthening the Aloha Poke brand, built on serving clean, nutritious, healthy foods sourced through the latest sustainable sourcing practices, into new markets."
As a licensed operator, REEF's team will prepare and serve Aloha Poke's menu and delivery orders via third-party delivery including UberEats, Grubhub and Doordash.
Founded in 2016, Aloha Poke operates 19 locations in Illinois, Wisconsin, Minnesota, Florida and Washington, D.C.
