Franchising

6 Freddy's franchisees reinvesting in brand

Photo: Freddy's

January 30, 2024

Freddy's Frozen Custard & Steakburgers has signed several multi-unit development agreements to add 30 locations to New Mexico, Texas, Idaho, Arkansas, Oklahoma, Missouri and Arizona. This announcement comes on the heels of a historic year of development for Freddy's, as the brand unveiled 62 stores across the nation, including its 500th location.

"We have witnessed firsthand how strongly Freddy's resonates across the country, and this high level of success has continued to be a driving factor for the reinvestment we are receiving from existing franchisees," CDO Andrew Thengvall said in a company press release. "Our operators have remained dedicated to our brand values, which has directly translated to a heightened guest experience in each community they serve. We are proud to have these groups as part of our network and couldn't be more excited to further our partnerships with them."

The Freddy's franchisees who have recently reinvested in the brand to grow their portfolios include:

• ERC Hospitality, which operates 34 Freddy's locations and is set to build 13 stores across New Mexico and El Paso, Texas.
• EMS Management, which has committed to the development of nine Freddy's locations in Idaho, Oregon and Utah.
• TR Hospitality, which has signed an agreement to build three Freddy's locations between Longview, Tyler and Lindale, Texas. This will be the group's second Tyler-based location.
• Ram-Z, which owns and operates nine locations in Oklahoma and Texas, alongside a non-traditional establishment on a university campus. The company, with 13 units already in development, has signed to open five units in Oklahoma and Northwest Arkansas.
• Building on the success of its two existing locations in Missouri, Meyer & Lovinger Restaurant Partners, will open a Freddy's location in Neosho, Missouri.
• With 13 operating locations in Arizona and five in development, Jaytoo has committed to opening three additional Freddy's locations within the state.

With over 130 locations in development for 2024, Freddy's aims for 800 operating restaurants by 2026.