Franchising

2 Chainz opening Smoothie King in Atlanta

Photo: Smoothie King

June 25, 2024

Rapper 2 Chainz is opening a Smoothie King inside State Farm Arena, home of the NBA's Atlanta Hawks, in partnership with Smoothie King franchisee and friend Philip Jones. The kiosk will open Tuesday during the Hawks Draft Party.

"As we continue to expand, we're thrilled to welcome 2 Chainz to our franchisee family — not to mention in collaboration with one of our great partners in the Atlanta Hawks," Wan Kim, Smoothie King CEO, said in a company press release. "2 Chainz's passion for health and wellness aligns perfectly with our mission to inspire a healthy and active lifestyle; that coupled with his entrepreneurial spirit, embodies the essence of our brand and makes this a perfect match."

2 Chainz said he visits a Smoothie King at least twice a week, and the partnership has been a long time coming.

"Opening a Smoothie King in State Farm Arena felt like the right move for me," he said in the release. "Throughout my health journey, I've been mindful of my choices, and when I go to games and events it's no different. I'm always looking for nutritious options and Smoothie King is in a class of its own when it comes to delicious smoothies with no added sugar. I'm proud to join the brand."

Smoothie King, founded in 1973, is a privately held, Dallas-based company with over than 1,200 units worldwide.